Realtime Relevance

Google files patent for real-time advertising on Street View

socialgame7 — Tue, 12 Jan 2010 18:21:03 +0000

Mashable reports that Google has received a patent for “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”, which basically means replacing outdated billboard ads on Street View with current ads from Google. From the article:

” The idea is ingenious, really. Most of those obsolete ads on billboards serve very little purpose in the virtual world of Street View, but if one could replace them with up-to-date advertisements, they could be another source of income for the giant from Mountain View.”

ReadWriteWeb breaks the story with patent image

Additional Analysis by…

PlaceCast – Real-Time discounts on the go

socialgame7 — Tue, 05 Jan 2010 01:42:04 +0000

PlaceCast is a mobile marketing solution that delivers real-time deals and discounts to your mobile phone based on geo-location targeting.

SEO’s and Real-Time Search

socialgame7 — Tue, 29 Dec 2009 14:10:21 +0000

Search Engine Journal provides an article that discusses how Personalized and Real-Time search from Google will impact search engine optimization. The author also provides some strategies as well. From the article:

” It would be naïve for us to think that we didn’t see this coming. Personalized and real-time search was definitely the next step for Google (and probably for the rest of the search engines). And we, as SEO’s, are expected to rise up to the occasion to do what we do best – to quickly adapt to the environment and to deliver the right results. “

Technorati questions whether Real-Time search results are relevant.

Real-Time search discussion with Google Product Manager Dylan Casey

socialgame7 — Thu, 24 Dec 2009 18:25:13 +0000

Beet.TV conducts a video interview with Google product Manager Dylan Casey about real-time search results on Google.

Real-Time Search industry overview video

socialgame7 — Thu, 24 Dec 2009 11:31:05 +0000

This slightly dated (July 2009) video from WebProNews provides a decent overview of the emerging real-time search industry and some of the players.

Real-Time CrunchUp Panel 2009

socialgame7 — Thu, 24 Dec 2009 11:05:12 +0000

The (increasingly relevant) video of the 2009 TechCrunch “CrunchUp panel on real-time search.

Real-Time Web analysis

socialgame7 — Thu, 24 Dec 2009 10:17:53 +0000

An excellent video of Steve Jurvetson from VC group Draper Fisher Jurvetson as he discusses the impact of the crowdsourcing and real-time web on society and opportunities.

Biz Stone talks Real-Time Search

socialgame7 — Thu, 24 Dec 2009 10:11:16 +0000

Twitter co-founder Biz Stone discusses real-time search, Twitter, Google and Facebook in this video.

OneRiot rolls out “Trending Ads” platform

socialgame7 — Thu, 24 Dec 2009 09:48:18 +0000

OneRiot launches a new ad platform for the iPhone, Twitter apps and IM clients as part of its RiotWise real-time ad network. Articles and analysis from:

Marketing Vox

” Digsby, an IM and Twitter client, is integrating a new real time ad platform into News Feeds – a reflection of the growing influence of Twitter and other social platforms that stream day-to-day online conversations. “

EveryThing PR

” Real time web search engine OneRiot is ramping things up with a new monetization model: trending ads will now appear alongside trending topics, which are indicators of what’s currently hot on the web”

PC Mag

” According to the company, “RiotWise is grounded on the premise that users of real-time Web apps are trying to find out what’s going on right now.”

OneRiot Blog

” RiotWise Trending Ads are available via OneRiot’s API, as well as a new Mobile Ad Unit. We’re looking forward to seeing what developers do with it. For example, our friends at Digsby, (the wildly popular IM and Twitter client,) are integrating the trending ads right into the stream of News Feeds.”

Your Brand in Real-Time

socialgame7 — Wed, 23 Dec 2009 14:59:45 +0000

Brand Republic has an excellent article about how real-time Twitter search results on Google and Bing are going to affect company brands. From the article:

” Microsoft and Google have selected Twitter to provide their search pages with live information, changing the results that have been pretty much the same for years. This means that if you haven’t already got a Twitter strategy in place, you’re going to need to get one, and fast.”